SWISS OLYMPIC
Linking swiss sports with the content network
“Thanks to the Storyshaker, we have the unique opportunity to pass on top quality content to other sports associations in an easy way.”
– Franziska Wehrle, Head of Communications, Swiss Olympic
Initial Situation
Swiss Olympic is the national Olympic committee of Switzerland with 86 member associations, 20,000 federations and 1,6 million active members. For the Olympic games 2016 in Rio, Swiss Olympic wanted to implement a coherent digital communication system.
The goal was an integrative digital communication in which the sportspersons, fans, organisations and especially the member associations alike were to be included and, furthermore, used as sources for enthralling storytelling. However, Swiss Olympic did not just want to use gripping content from the member associations but also grasped for the widest reach possible.
Storyshaker in Action
Swiss Olympic has been using our Storyshaker tool since the Olympic Games 2016 in Rio. The Storyshaker enables them to create own content as well as include community content in a hands-on way.
The mix of intriguing news and social media posts has turned the Swiss Olympic Website into a ultra modern content hub.
Besides Swiss Olympic, many other sports associations are using a Storyshaker on their webpage. The Storyshakers were linked together so that content can be shared among the partners quickly and easily, thus forming a content network. Swiss Olympic can share important information concerning all associations to the member associations’ Storyshakers with only one click. This creates a digital network of independent websites and an optimal and resource-saving use of all available content.
Start your Free Trial
Discover all the possibilities with your 20 day free trial
