BSC YOUNG BOYS FOOTBALL CLUB
The Storyshaker for football: A content hub that includes a sophisticated matchcenter
Initial Situation
BSC Young Boys is currently the best football fan club in Switzerland’s major league with a great and loyal fan base. It is of utmost importance to the club to inform and integrate the community before, during and after the match. Moreover, website and app can be used as appealing digital advertisement platform in order to generate additional receipts.
Storyshaker in Action
In a cooperative partnership with BSC YB, we elaborated a special version of the Storyshaker that covers all demands to a modern matchcenter. The focus is on a real time communication in advance, during and after the matches.
In the YB matchcenter, original content fuses with content delivered by fans, media and sponsors. Background and game information are visible at a glimpse – live score, live radio and statistics are accessible in the live ticker in real time.
The live ticker not only allows posting of editorial content but also of pictures, videos and social media posts. To facilitate matters, the live ticker is linked to Twitter, hence, live ticker updates can be published simultaneously. Line ups may be published easily with «drag and drop» and are edited very quickly.
Due to an own SDK, the Swiss Football Champion’s official app can be operated via YB’s «Storyshaker for Football» without any additional expense.
Thanks to our special solution, BSC YB received an overall communication solution all around the football games. Figures have been showing that the community deeply appreciates having one hub for all game relevant information about BSC YB. The partnership has been running for three years now.
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