Valiant’s stories in the best light
The idea was simple: Valiant wanted to bring its customer’s magazine «ValOr» to the forefront of the digital world by ensuring the content was produced for all formats in an efficient and creative way.
Storyshaker in Action
As of 2018 Valiant customers have been able to visit the new online platform www.valiant-lilaktuell.ch which was implemented entirely with the Storyshaker. The content hub presents Valiant’s own cross-media content from the customer’s magazine «ValOr» and pools user generated content from the social media platforms Facebook, Instagram and Twitter.
Three weeks after going live with the hub, over 5’000 people had visited the platform #lilAktuell and the posts on Facebook, Instagram and Twitter were liked, commented and shared numerously.
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